What Is SEO? A Beginner’s Guide to Search Engine Optimization

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Tools use for SEO 

Keyword Research Tool - https://keywordtool.io/

Keyword Rank Checker - https://smallseotools.com/keywords-position/

SEO Audit Tool - https://neilpatel.com/seo-analyzer/

Backlink Checker - https://www.linkminer.com/

On page SEO 

Heading Tags (H1-H6) 

Internal Linking 

Meta Title and Description 

Alt Text in Image 

Content Plagiarism Checker

Tools use for SEO

On page SEO

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO service.

The term "search engine friendly" may be used to describe website designs, menus, content management systems and shoppings 

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps shown below and describe the activities involved in each of these steps. It should be noted that some of these steps may occur at the same time.

Step 1: Keyword Research

Step 2: Website Analysis

Step 3: Competitor Analysis

Step 4: Technical Implementation

Step 5: Content Development

Step 6: Reporting

Search Engine Optimization (SEO) is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer.

How does SEO work?

Using a combination of techniques, you can improve your website's ranking on search engine results pages. This improves your online visibility, bringing more visitors to your site and then converting them into customers.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand.

This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.